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SEO Defintion — Search Engine Optimization is...

Created: Thursday, May 18th, 2006
07:52:13 CDT
Last modified: Thursday, May 18th, 2006
07:53:29 CDT

SEO is the long—term, initially dramatic, maintainence and tweaking of a web application that appeals to users in a way that explicitly puts accessibility ahead of bells and whistles; designed for the express purpose of creating long—term mindshare dominance for key phrases the human gestalt(*) is more or less likely to repeatedly type in a potentially lucrative situation.

It is the syngery of design, outreach, marketting, usability and the underlying engineering that allows all this to co—exist in a more or less efficient manner, despite the constant friction that each of those disciplines impose on each other (for instance: the desire of design and management to implement image—only navigation bars).

Thus, I personally laugh when I see people who claim to be SEOs but do not know PHP or similar. You have to be an innovative programmer and generally an excellent manager capable of swaying co—workers and management alike into accepting decisions they normally would be very opposed to (such as moving to a new domain after the existing one has been heavily penalized by sloppy SEO).

Because of these and other demanding requirements (such as constant re—education), 99.9% of all SEOs are charlatans, yes even here. It's a constant battle against Search Engines that seek ever increasing ad revenue from sites that "don't make it", a list which inexorably grows with the same assurity and ferociousness as the Bush regime's encroachment on privacy and civil liberties.

* [gestalt]: A physical, biological, psychological, or symbolic configuration or pattern so unified as a whole that its properties cannot be derived from a simple summation of its parts. E.g. the overall search trends of the human species for any particular domain of ideas.